Fallon & Byrne’s new 10,000 sq ft (900sqm) speciality food hall will significantly enhance the centre’s food and beverage offer. Split over two floors, customers will be able to choose from a wide range of the best Irish and international artisan products and brands. Shoppers can also look forward to an ‘al fresco’ dining option with a new outdoor terrace that will surround the front of the store.
To be located in Ashgrove Terrace, Fallon & Byrne will anchor Hammerson’s Pembroke Square development project. Plans for this project are set to reinvigorate a currently underutilised part of the centre, creating a vibrant new hub for aspirational dining and leisure concepts at Dundrum.
The regeneration of Ashgrove Terrace will breathe life back into this underused residential terrace. By using sympathetic architecture that draws on the heritage of the houses and enhances their period character, Fallon & Byrne’s new store will be a modern interpretation of these historic buildings providing a unique backdrop for Pembroke Square.
Hammerson’s vision for Pembroke Square will also bring to Dundrum and the surrounding region, a stunning new 6, 000 sq ft (550sqm) of public realm. The new square has been curated especially to be able to host its own dedicated programme of events for shoppers and visitors throughout the year.
Plans for Pembroke Square also incorporate an additional 3,500 sq ft (320sqm) restaurant space and a new 8,000 sq ft (700sqm) basement level leisure space located directly under the square.
Simon Betty, Hammerson Director of Retail Ireland, said: “Fallon & Byrne is a fantastic brand to welcome to Dundrum. Bringing the finest Irish and international artisan foods and a high quality dining experience, the brand will deliver a real step change in the food and beverage offer at the centre.
“Our vision for Pembroke Square is to create a new destination within Dundrum that combines a vibrant dining and leisure space with an area of exceptional public realm that will become a new focal point for visitors to enjoy throughout the year.”
Annette Kröger, CEO of Allianz Real Estate Northern and Central Europe, commented: “Dundrum Town Centre is our biggest investment in Ireland and a flagship investment in the global real estate portfolio of Allianz. Together with Hammerson, we are very pleased to have successfully secured Fallon and Byrne, enabling us to deliver the best results for the customers, tenants and investors of Dundrum Town Centre.”
Fiona McHugh, Managing Director, Fallon and Byrne added: “We are delighted to bring our signature shopping and dining experience to Dundrum town centre. Our aim is to create something truly special in the soon-to-be-restored heritage buildings that lie at the heart of Pembroke Square, which we believe will be a dynamic new quarter within the centre.”
Subject to planning approval, construction on the Pembroke Square development will commence shortly.
*The Dundrum Partnership is a trading name of Dundrum Retail Limited Partnership, the Hammerson and Allianz 50:50 joint venture entity that owns Dundrum Town Centre